Opzelura is a topical cream used to treat Nonsegmental vitiligo These emails (XD) and the direct mail piece below (InDesign) were redesigned to encourage sign ups for in-person events.
IDELVION is the only extended half-life Factor IX therapy that delivers zero bleeds, 14-day dosing and 20% FIX trough levels for hemophilia B. These emails, designed in FIGMA, were redesigned after an extensive audit was performed of their existing email campaign. Some findings that came out of the audit from an art directors perspective:
1.) A need to display a consistent size and treatment for the brand logo across all emails 2.) Establish a hierarchy of text for both mobile and desktop, as well as build a consistent icon style. 3.) Improve legibility through increased contrast in colors and an introduction of additional tints of current brand colors. 4.) Feature photography that is more relatable to the patient.
Additional areas of improvement were identified by account directors, strategists and copy writers outside the area of art and design. A high resolution PDF of this imagery available upon request.